Project Scope: SOAK Headspa needed a website that reflected its serene and luxurious scalp wellness experience. The goal was to create a digital presence that matched the brand’s calming aesthetic while making service offerings clear and bookings seamless.
Solution: I designed a visually soothing and user-friendly website, incorporating a clean layout, soft color palettes, and intuitive navigation. The site highlights the benefits of head spa treatments, features real client testimonials, and integrates an easy-to-use booking system.
Results: The new site successfully mirrors SOAK’s in-person experience, improving client engagement and making appointment scheduling effortless.
SOAK Headspa
Bee Inspired Coaching
Project Scope: Micha Bee Inspired needed a vibrant and engaging online platform to showcase creative work, blog content, and collaborative opportunities. The aim was to create an inspiring, cohesive brand presence that resonated with its audience.
Solution: I developed a website that emphasizes visual storytelling, featuring Micha’s creative portfolio, insightful blog posts, and clear calls to action for engagement and collaboration. The layout is dynamic, yet easy to navigate, ensuring a seamless user experience.
Results: The new site enhances brand visibility, fosters audience interaction, and serves as a professional hub for Micha’s creative ventures.
Dandy Lions is an engaging and educational company that delivers children's groups focusing on nature and the natural environment, while also providing training for adults in childcare settings. The brand needed a fun, approachable identity that appealed to both parents and children, while maintaining a sense of professionalism for training services.
Founder Sarah envisioned a brand identity that would be playful, nature-inspired, and inviting, incorporating a lion emblem that could be used across merchandise and as a recognisable mascot.
Solution: To bring Sarah’s vision to life, I created a warm, friendly, and nature-inspired brand identity that reflects the essence of Dandy Lions.
Logo Design: A hand-drawn, child-friendly lion mascot surrounded by dandelion elements, reinforcing the nature theme.
Typography: A playful, handwritten-style font (Vibur) to add personality and approachability.
Color Palette: A warm, earthy mix of burnt reds, oranges, yellows, and sage greens, reflecting nature, warmth, and fun.
Brand Story & Messaging: A clear and engaging narrative that highlights both the fun child-friendly aspect and the professional training side of the business.
Results:
A cohesive and versatile brand identity that is instantly recognizable.
A fun, engaging mascot emblem that connects with children and builds brand loyalty.
A nature-inspired, warm color palette that aligns with the company’s environmental focus.
Dandy Lions now has a strong, professional, yet playful identity that will resonate with both young children and their caregivers.
Dandy Lions
From Frances is a heartfelt candle company built on values of love, passion, and personal experience. Founder Emma Frances Woodrow wanted a brand identity that felt timeless, elegant, and simple while maintaining a strong personal connection to her family heritage.
The goal was to create a brand that embodied warmth, sophistication, and authenticity, aligning with the essence of her handcrafted candles.
Solution: To bring Emma’s vision to life, I developed a refined, elegant brand identity that speaks to both the personal and universal appeal of candles.
Logo Design: Featuring a hand-drawn gladiolus flower, honoring Emma’s grandmother, Frances, and symbolizing remembrance, strength, and beauty.
Typography: A sophisticated serif font (Fraunces Light) with spacious tracking for a refined, airy feel.
Colour Palette: A soft, muted range of greiges, blues, and beige tones, creating a sense of calm, warmth, and luxury.
Brand Story & Messaging: Incorporating poetic, emotive language to highlight the deep emotional connections we have with candles.
Results:
A cohesive, meaningful brand identity that perfectly represents the heart behind From Frances.
A visually timeless and elegant aesthetic that appeals to premium candle buyers.
A brand that feels deeply personal yet universally resonant, making it both emotionally engaging and commercially viable.
From Frances now has a strong foundation to grow its brand while staying true to its core values.
